Internet Lifestyle Blog

If you’re serious about building an internet business and live the laptop lifestyle, your presence on social media cannot be taken for granted!

Over the years, I’ve personally been testing various tactics to improve reach, buzz, and traffic to my various blogs and I wanted to share some really cool ideas in this post.

The Logic Behind Increasing Your Reach Online

To make money online and live the internet lifestyle, you’ll have to go thru a 3 step process.

Step 1 – Visibility

Step 2 – Credibility

Step 3 – Profitability

man messaging

Visibility is all about showing up in front of the right audience.

Credibility is all about building social proof around your personal brand or company.

Then comes Profitability, or monetization of your product or service.

By increasing your reach on social media, you’ll have a better chance of moving into profitability quickly.

“The goal is not to be good social media. The goal is to be good at business BECAUSE of social media!” – Jay Baer

If your activities on social media are NOT inspiring people or resulting in any form of ROI (return on investment), then you’re just wasting your time on social media.

Now let’s dive into the 6 Hacks To Increase Your Reach on Social Media

1. Get Your Camera Rolling With More Video Content

video

Video is the hottest thing on social media today. Many of the top social media platforms naturally give more reach to videos than regular textual or image content.

You really don’t have to be a pro at doing videos. All you need is an idea, be natural and share a powerful message which your audience can resonate with.

A lot of times I just take videos from my iPhone camera and share on social media.

2. Start Using Facebook LIVE

facebook live

Facebook LIVE is probably the hottest things now, and will only continue to grow as time progresses.

This is by far the easiest and most powerful way to engage and interact with your audiences.

Here’re some ideas on what you can do LIVE:

  • Start off a Live Q&A Session
  • Talk about your new product launch or service
  • Let it be teasers for your upcoming events
  • Go LIVE while you’re in a large event or conference
  • Go LIVE when you’re in exotic destinations, showcasing your lifestyle

There are many creative ways that you can use the LIVE option.

You’ve just got to get over your camera shyness and start off with your first LIVE video, and you’ll be amazed by the reach that Facebook gives you on this one idea.

3. Engage in Groups: Facebook, LinkedIn, Google+ & Pinterest

facebook groups

The good thing about groups is that you can actually find people focused on a particular topic or interest area – who’s your ideal target market.

You have the opportunity to join hundreds of groups on Facebook & Google+, 50 Groups on LinkedIn, while Pinterest can be used more as a channel where you can join and collaborate on different topic based boards.

Writing a high-quality blog post like this one, and sharing in relevant groups will help you gain a lot of traction and reach instantly.

Make sure that you write a unique description when you publish into any group (especially on Facebook) and do not go too fast in publishing links to more than 20-30 groups at a time. Facebook is also monitoring the speed at which you’re posting in groups.

Keep things natural, focusing on the value that you’re providing to the marketplace.

4. Work With Social Media Influencers

influencer

Getting influencers to talk about you is the best form of PR in the digital space.

One strategy that I have used is interviewing top influencers on my podcast and leveraging on their audience in the process.

There’s also good will built thru the interview process.

Find influencers who have the right target audience as for your business, make a list, and start to message them on Facebook, Twitter or Instagram.

Make sure that you have the right posture when you message them because you don’t wanna sound too desperate also when you connect with them.

Influencer marketing is super powerful if done the right way, and this one strategy can blow your social media reach thru the roof.

5. Leverage The Real Power Of Hashtags

hashtags

Hashtags help to ride on topic specific or trending topics which are relevant to your audience.

There are 4 types of hashtags:
- Brand Hashtags: Example: #Nike, #Apple, #HP
- Campaign Hashtags: Example: #iphonecontest
- Topic Hashtags: Example: #running, #swimming, etc.
- Trending Hashtags: Example: #uselections, #demonetisation

Make sure that you use the right mix of hashtags to give you that boost on social media.

In my Social Media LAUNCHPAD Course, I share some advanced strategies on how to leverage hashtags to generate more traffic, leads, and sales.

6. Paid Social – Advertising (PPC)

facebook advertising

While all the above 5 ideas are more tuned towards boosting your organic reach on social media, this one is all about throwing in some dollars and giving you that targeted boost on social media.

Paid Social is the fastest way to reach out to your ideal target market.

If you run a few test campaigns and get your numbers right, this can become a game.

Some of the advantages of paid social are:
– Super targeting
– Instant on-demand traffic
– Real-time reporting

Right now Facebook advertising seems to be the hottest thing on the planet for marketers.

I’ve personally been involved in spending hundreds of thousands of dollars for top brands leveraging Facebook advertising.

Sign up for SCION ACADEMY and go thru my course in detail to setup and run ads in the most effective way, without burning out your funds into thin air.

Final Thoughts

Knowing who your audience is the key. Here’s a really cool infographic.

social media reach

To improve your reach and visibility on social media, you’ve got to start working on all the 6 hacks mentioned above.

Knowing and not doing… is not knowing.

Share in the comments below on which area you plan to get started immediately.

If required pick any one social media platform and maximize it’s potential before you move to the next.

The formula is all about giving great value to your readers, building their trust and getting them to share your content on social media, to bring about that increase in reach.

Wish you all the best!

Social Media LAUNCHPAD!  – Course

Social Media LAUNCHPAD! is the most comprehensive social media course specifically designed for Business Owners & Marketing Professionals who want to get better results and ROI.

While a lot of social media courses teach “How To Do Stuff”, this course has been structured to teach you “How To THINK”, when it comes to effectively using the various social media platforms.

What This Course Contains?

1. 50+ High-Quality Training Videos That Are Crisp & Actionable
2. Short Quizzes After Each Video To Refresh Your Knowledge
3. Social Media Self Evaluation Test To Reveal Your Gap Areas
4. Downloadable PDF Guides & Editable Mindmaps To Help Develop Your Strategy
5. Tons Of Proven Hacks, Ideas & Tips Which Can Help You Get Better Results

launchpad

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business-deathYou may have all the desires and dreams to “make the world a better place through” your products or services, but if you’re not keeping a close watch on your finance numbers, you’re in for some trouble.

After consulting with many businesses, I’ve come to realize that goal setting, budgeting and having a positive cash flow are the lifelines of a sustainable business future.

1. Get Your Business Model Right

The first step to ensuring that your business does not bleed to death is to create a simple proven business model and to be clear on your numbers.

Business models are like instruction manuals for your business. These archetypes could help you build a successful company.

business-models_27408

2. Revisit Your Business Plan

Why I like the internet based digital business models, is because there’s both technology leverage as well as the potential for lesser overheads and higher margins.

planning process

Having the right Business Plan, and getting advice from some of the best minds in the industry is a sure shot way to reduce your burn rate and learning curve. Model the best, and you can avoid years of heartburn.

When you create a Business Plan, you’ve got to have the following elements in place.

business plan

3. Acknowledge Your Mistakes & Change Them

Before we get into the solution on how to stop businesses from bleeding, let’s understand some common patterns which cause businesses to fail. Here’s 16 reasons.

why businesses fail

With all of this going on, you can never expect to run a profitable business. Rather you’ve got to start focusing more on doing the opposite.

“My mentor did $200mn of online sales.” Watch How He Does It

4. Get Your Business Budgeting Right

If you’re looking for a sample budget for business, then this infographic below can help you set your priorities. I got some of these ideas from the Hiscox blog.

If  you’re preparing to launch your new business or online business, then this can help.

Whether you’re just about to start an entirely new business or want to expand your existing company, budgeting is one of the most crucial action points for any entrepreneur.

What To Budget In?

1. Research costs
How much will it cost to launch, run and grow your business? The first step in any business budget is researching the costs involved in the business. Be realistic about your business’s costs to avoid any surprises once you start taking action.

2. Project revenues
How much revenue can your business generate? The second step in preparing your budget is to calculate how much revenue your business is capable of generating and the extent to which it can grow.

3. Figure out gross profit margins
How much of your business’s revenue can you keep as profit? Work out your gross profit margin by deducting the costs of running your business from the amount of revenue it generates each month.

4. Create a 12-month cash flow projection
How steady will your business’s cash flow be? The fourth step in creating a budget for your business is working out how steadily cash will flow into your business from its customers, clients and partners.

5. Adjust for unreliable payers
Is your business prepared for unreliable payers? Prepare for missed payments and other financial setbacks ahead of time so that your business is ready if a customer fails to pay their bills as they come due.

6. Adjust for seasonality
Does your business sell a product or service with seasonal demand? Work out how seasonal changes to the level of demand for your business’s product or service may affect its cash flow throughout the year.

7. Adjust for economic and industry trends
Does your business sell a product or service for which demand is growing or one for which demand is decreasing? Look at industry and economic trends to determine if your business has a viable or difficult future

8. Decide how to spend
You’ve worked out the costs of starting and growing your business – now, how will you spend your budget? Work out how much you need to spend on certain items or services so that you’re fully prepared when it’s time to start your business.

9. Discuss costs with suppliers
Can you get a better deal on certain products and services by negotiating with your business’s suppliers? Talk to your business’s suppliers to learn how much you need to spend to get your business off the ground and growing steadily.

10. Discuss expenditure with department heads
How much cash does each part of your business need to operate successfully? If you need to spread your budget between several departments, this is a great time to talk to department heads and learn more about their financial needs.

11. Prioritize investment
How should you spend the money your business generates? Step 11 in the process of preparing a business budget is working out how you’ll spend money to fuel the growth and development of your business over time.

12. Create a contingency plan
Is your business prepared for financial setbacks? Your budget should have a detailed plan of action that you can use to recover from financial issues or deal with a missed monthly or quarterly target.

13. Plan regular budget reviews
The best plans don’t stay the same over time – instead, they keep developing as the situation changes. Plan regular budget reviews – once a quarter is a good idea – so that your business is always 100% in control of its financial direction.

14. Insure your business                                                                                                                                             You’ve put in all the research and hard work, it would be a good idea to insure your investment with a general liability insurance policy to protect that investment so that no unnecessary problem arises.

how to create a business budget

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Here’s a video of one of my mentors (who’s done over $200 million in online sales). I’m always amazed by how he’s able to live a life that’s super productive & and purposeful. Watch this video.

documentary

 

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It’s all exciting when you want to start a business on the internet, with the vision of living the internet lifestyle, but when you start hitting the ground realities, that’s when you’ve got to look into every aspect of your business.

Here’s the 20 reasons why your internet business may fail:

  1. No Market Need – Imagine trying to sell something which people do not want. It’s a tough game!
  2. Run Out Of Cash – This is the big one. Getting your cash flow in order is your #1 goal.
  3. Not The Right Team – Whether it be freelancers or full-time employees, you’ve got to get A Players on board.
  4. Get Outcomped – If you competition is tough, you better strategise on outplaying them.
  5. Pricing/Cost Issues – It’s always good to get advice from the market on your pricing structure.
  6. Poor Product – This is a biggie! If your product sucks… you lose… period!
  7. No Business Model – You’re in business for business… not for charity. Get real and have a business model in place.
  8. Poor Marketing: Learning how to sell stuff online is the coolest skill to acquire in today’s age!
  9. Ignore Customers: What would you do if someone walks into your door and you walk away? No money and no honey.
  10. Product Mis-Timed: Timing is everything. Watch this TED Talk by Bill Gross who’s studied hundred of startups, and his conclusion is that “Timing” is everything – the #1 factor.
  11. Lose Focus: You snooze, you lose. Chasing after too many rabbits will get you none.
  12. Disharmony In Teams/Investors: The perfect recipe for disaster. Misaligned vision can take you nowhere.
  13. Pivot Gone Bad – Not having the right strategy can cost you. That’s why I consult people first on strategy.
  14. Lack of Passion: If you don’t know why the heck you’re in business, then you better not be in it. Passion powers performance.
  15. Bad Location: This may be true for some business. But for an internet location in terms of where you want to show up matters a lot.
  16. No Financing: There’s no free lunch in business. You’ve got to tap into some resources to make things happen. Take those risks now. Invest in your education.
  17. Legal Challenges: Especially if you’re into products there IP is key, be sure you have the best lawyers advising you.
  18. No Network Of Advisors: Always good to have a board of advisors helping you make the right decisions.
  19. Burnout: If all of the above are not followed, it will lead to burnout. Working hard for nothing is a terrible feeling.
  20. Not Willing To Admit Mistakes: Let your ego not take over. Stay hungry and stay foolish.

why-internet-businesses-fail

The Hidden Reason Why Internet Marketers Fail?

Here’s a powerful video interview where Tony Robbins discusses with Frank Kern and John Reese on why internet marketers fail online. Grab your favorite beverage, sit back and watch this whole video.

Over To You! What You Do Think Are The Biggest Reasons For Failure?

Here’s a video of one of my mentors (who’s done over $200 million in online sales). I’m always amazed by how he’s able to live a life that’s super productive & and purposeful. Watch this video.

documentary

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